10 types of emails you can send your list

What you should send to people once you have them on your email list?

Finding out what your subscribers really want to hear from you can take trial and error. But, there's certainly no shortage of topics you can write about.

  1. stories

Stories help people connect with you and your brand in a way that other forms of communications just can't.

They help your audience see themselves and the outcomes they want, or don't want, in somebody else's life experience.

You can share your own story. Tap into your audience's emotions and dreams by sharing your own story or jouney. This helps them see that where you are now is not where you started, and it helps them envision themselves having the same success you have.

You can share overcoming obstacle stories. Everyone has things in their lives that could get in the way of them reaching their goals. Hearing how others have overcome these obstacles can help your audience move past their own hesitation and get started.

You an also share cautionary tales. We all make mistakes, and we all feel better knowing that we're not the the only ones who've made them. Even better, tell your audience about mistakes you've made or common mistakes others like them make, can help them sidestep those errors.

You can share case studies. If you have a customer who's had great success while working with you, using your product or going through your program, share it with your subscribers. Do a deep dive into their before and after, and how the transformation happened.

  1. content teaser

When you write a new blog post or publish a new podcast episode, or video show, your audience wants to know about it. An email, letting your subscribers know what the post is about and where they can find it, keeps you top of mind, and increases your content's reach.

  1. Go behind the scenes

Give your subscribers a peek behind the curtain, and let them know how you run your business.

Share pictures, stories, or anecdotes from the day to day. Remember, these are people who have chosen to hear from you. They want to get to know you.

  1. Permission

Chances are that people on your list are struggling with something that's hindering their progress. You can let them know that it's okay to struggle. That it's just find that they aren't perfect, and that they are totally normal for both. These types of emails are a counter to our culture of toxic positivity, and let your audience breathe a sigh of relief.

  1. Special sales and deals

If you're having a special sale or event, those on your email list want to know. Usually before the general public knows. Share the details of your deal, your coupon code, or a special link so that they can snap up your offer.

  1. Curated content

Sometimes this is called a "roundoup" or a "listicle". Pick a topic that would be relevant to your subscribers, and collect resources related to that topic. It could be chosen from your own content or tools, or from trusted sources on other sites.

  1. tools and resources

No matter what your business, there are tools and resources your audience can use to make their lives easier. Let your list know what you use, or you would use, so that they can start seeing success.

As a bonus, become an affiliate for the tools and resources you recommend, and earn a commission when someone purchases.

  1. how to

Give your audience a guide on how to do something that will help them forward, or accomplish a goal. Provide step-by-step directions, perhaps even images, or a video.

  1. an offer

When you have something for sale, you have to ask your audience to buy it from you.

No, just putting a link on your website is not enough. Let them know when you put something new on the market and remind them of older programs or products that they could buy.

  1. a newsletter

Not the most popular form of communication these days. The newsletter is weekly, usually, email with a collection of information about your business. It could be a collection of some or all of the previously mentioned types of emails.

Many people say that the newsletter is outdated, but it truly depends on what your subscriber want.