Paid traffic methods to build your email list
You might think that it does not make economic scene to pay for traffic generation to your squeeze page, but you need to take the long-term view here.
Each person that subscribes to your email list has a value.
We already know that we can generate on average $1/month/subscriber. If you spend less than a dollar for each signup, then you will break even in the first month.
Although there are many paid advertising methods, we are going to recommend four to you here, as we believe that they provide the best opportunity for you to make a good return.
- Pay Per Click (PPC) Advertising
If you are not familiar with PPC ads, they appear on the first page of the search results in Google, Bing, Yahoo, and other search engines.
This is also called 'search marketing'.
In order to use PPC ads, you need to conduct keyword research, and then add related keyword terms to your ad campaigns.
The two most popular PPC ad platforms are:
- Google Ads
- Microsoft Ads
Google is the largest search engine by far, and if you use their PPC ads, you are likely to get a lot more traffic to your landing page. However, Google ads tends to be most expensive.
If you are going to use Google Ads, then you will need to create a special landing page that has your email opt-in form included in. Google will not accept a standard squeeze page, as this will violate their terms and conditions.
When you enter your keywords into your PPC campaign, you can adjust the bids for those keywords.
It is a good idea to use PPC ads to test the conversion rate of your landing pages. You can try 100 clicks to your page, and see how many of your visitors join your email list. If the numbers are low, then you can tweak your page to improve conversions. Split testing is also possible with PPC ads.
- Social Media Ads
All of the major social networks have an advertising feature that you can use to drive traffic to your landing page.
Start using Facebook Ads, and possible Instagram Ads. The advantage if you are using Facebook Ads or Instagram Ads is that you can specifically target your audience by demographics.
Social media ads tend to be cheaper than PPC ads.
Again, you are going to have to create a special landing page, which contain your email opt-in with these ads. It is very unlikely that they will accept standard squeeze page.
How to build your email list using Facebook Ads https://www.youtube.com/watch?v=cGhYsDj1xG4
- Native Ads
Native ads appear on high traffic websites, such as CNN.com and other news sites.
The great thing about the native ads is that they do not look like ads. They blend well with the other content on the website where they are placed at.
It is a good idea to use native ads if you are in a niche where there is high demand such as weight loss or make money online.
You can not target specific demographics or use keywords with native ads. So, they need to be in niches that appeal to a lot of people.
Here, you will need to create a special landing page, too.
- Solo Ads
Solo ads are available in some niches.
The idea here is that you purchase an ad from someone that already has a large number of subscribers in your niche.
A solo ad goes out in the form of an email from the list owner. Often the list owner will write the ad for you as they know their subscribers the best, and will know what kind of message will resonate with them.
You can find solo ad sellers at udemy.com, Facebook, and forums such as the Warrior Forum. Always check the reviews written by other customers to ensure that the solo ad seller is reputable.
Expect to pay between 50 cents and a dollar per click with solo ads.