email-message-format

  • personalize

Ensuring that every email starts with the recipient's name is key to encouraging your customers to see your newsletters as valuable information, and not just more sales spam.

  • subject line

Capture the attention of your readers with the right subject line. Go for 30-50 characters, and create a sense of urgency.

The subject line should give an indication of what the reader can expect once they open the email.

Including an attractive incentive will increase the interest of recipients.

  • fonts and colors

Use colors and fonts that reflect your business and are easy to view.

Even if the content is interesting, difficult to read fonts and colors can couse some customers to reject email, and possibly future ones as well.

Use same color scheme and fonts for all of your emails.